Capabilities
Strategy through execution. We take a brand from “where could this go?” to signed deals, retail placement and a program that keeps growing.
Licensing & Partnerships
We build and run global licensing programs, collaborations and partnerships. Our work covers category strategy, prospecting, deal-making, contracting, partner management and royalty collections. We represent brand owners looking for the right licensees, and manufacturers looking for brands that will move product.
Retail Business Development
We connect brand owners, licensees and retailers to expand at retail, build retailer-exclusive programs and open new channels.
Brand Development
We can serve as your brand team or work alongside the one you have. We set strategy and positioning, build multi-year brand plans, and define the marketing and content strategies that grow awareness. Whether a brand is building its foundation or ready to scale, a stronger brand opens new doors, including licensing.
Marketing
From a dedicated team running social and YouTube to recruiting and overseeing full-service agencies, our marketing team and Alliance specialists plan and execute go-to-market strategies at the scale each brand needs.
Content Strategy
Content builds awareness that products alone can’t. We help brand owners decide when and how to invest in content, from YouTube to series development, as part of the IP plan.
Product Development & Approvals
We work with and between brand owners and licensees to keep product development and approvals on schedule and support quality execution.
Lottery Partnerships & Licensed-Ticket Programs
A specialty few agencies have. We bring tentpole brands into state-lottery ticket programs that deliver royalties and lottery-funded marketing.
Whether you’re a brand owner seeking expert representation, or a manufacturer, retailer or partner looking to work with a great brand, let’s build the right partnership.
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